Privacy policy

Rad & Happy operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Rad & Happy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Advanced Matching Data: When you interact with our Site, we use advanced matching technology to share your email address, phone number, and other identifiers with advertising partners including Meta, Pinterest, and Google to improve ad targeting and measurement.

Sensitive Personal Information: We do not knowingly collect categories of information considered "sensitive" under certain privacy laws, including precise geolocation data (beyond general location derived from IP address), health information, financial account login credentials, racial or ethnic origin, religious beliefs, or biometric data for identification purposes.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
    • Our SMS and email marketing provider (Attentive) uses tracking technologies including cookies, pixels, and device identifiers to collect information about your interactions with our Site, including pages visited, products viewed, and cart activity. This information is used to personalize marketing messages and improve campaign effectiveness.
    • We use Meta's Pixel technology, which places cookies on your device to track your activity on our Site and associate it with your Facebook/Instagram profile for advertising purposes. You can learn more about Meta's use of cookies in their Cookie Policy.
    • We also use Pinterest Tag technology and Google Ads conversion tracking, which place cookies on your device to track your activity on our Site for advertising purposes. This includes tracking page views, products viewed, items added to cart, and purchases. This information is shared with Pinterest and Google to show you personalized ads on their respective platforms and to measure advertising effectiveness. You can learn more about Pinterest's use of cookies in their Cookie Policy and Google's use of cookies in their Advertising Privacy Policy.
    • Our advertising partners (Meta, Pinterest, Google) use tracking pixels and cookies on our Site to collect information about your browsing and shopping behavior for advertising purposes.
    • Third-party advertising networks may also collect information through cookies and similar technologies when you interact with ads for our products on their platforms.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites and platforms including Facebook, Instagram, Pinterest, Google Search, YouTube, and across Google's Display Network. This includes remarketing ads based on items you previously have purchased or added to your cart and other activity on the Services. We share your personal information with advertising partners (Meta, Pinterest, Google) to deliver personalized ads and measure campaign effectiveness.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • SMS and Email Marketing. We use your phone number and email address to send you marketing communications, including promotional offers, product announcements, cart abandonment reminders, and personalized recommendations. We use Attentive as our SMS and email marketing service provider, which tracks your engagement with our messages and website behavior to personalize your experience. If you are an EEA resident, the legal basis for these data processing activities is your consent or our legitimate interest in marketing our products, according to Art. 6 (1) (a) or (f) GDPR.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Information We Have Sold or Shared

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information Categories of Recipients Purpose
Identifiers (name, email, phone, address) Meta Platforms (Facebook/Instagram), Pinterest, Google (Google Ads/YouTube), Rebuy Personalization Engine, Judge.me, Attentive Personalized advertising, audience building, product recommendations, review collection, SMS/email marketing, remarketing campaigns
Browsing and shopping activity (pages viewed, products viewed, cart activity, searches, purchases) Meta Platforms (Facebook/Instagram), Pinterest, Google (Google Ads/YouTube), Rebuy Personalization Engine, Microsoft Clarity, Attentive Conversion tracking, retargeting, campaign measurement, personalization, analytics, session recording, marketing campaigns, cart/checkout reminders, remarketing
Device and usage information (IP address, browser, device info, Client ID) Meta Platforms (Facebook/Instagram), Pinterest, Google (Google Ads/YouTube), Microsoft Clarity, Rebuy Personalization Engine, Attentive Ad delivery optimization, analytics, heatmaps, personalization, message delivery, cross-device tracking
Transaction information (order details, purchase amounts, payment confirmation) Meta Platforms (Facebook/Instagram), Pinterest, Google (Google Ads/YouTube), Attentive Conversion tracking, campaign attribution, revenue measurement, purchase-based audience building
Communication preferences and engagement (opens, clicks, opt-ins/opt-outs) Attentive SMS/email marketing personalization, campaign optimization, automated messaging optimization

We do not sell or share personal information of individuals we know to be under 16 years of age.

Meta Platforms Advertising and Analytics

We use Meta's advertising technologies (Meta Pixel and Conversions API) to provide personalized advertising and measure the effectiveness of our marketing campaigns on Facebook and Instagram. We have configured our integration at the "Maximum" level to optimize ad performance.

Information Shared with Meta:

When you visit our Site, browse products, or make a purchase, we automatically share the following information with Meta Platforms:

  • Browsing Activity: Pages viewed, products viewed, time spent on site
  • Shopping Activity: Items added to or removed from cart, search terms used, checkout initiated, purchases completed
  • Personal Information: Name, email address, phone number, billing and shipping address
  • Technical Information: Device information, browser type, IP address, Customer Click ID, Customer Agent ID
  • Transaction Information: Order details, payment information (transaction amount, not payment card details)

How Meta Uses This Information:

Meta uses this data to:

  • Show you personalized advertisements on Facebook and Instagram based on your interests and activity on our Site
  • Measure the effectiveness of our advertising campaigns
  • Build custom and lookalike audiences for advertising purposes
  • Improve Meta's advertising algorithms and targeting capabilities

This data sharing occurs through advanced matching technology, which means Meta may match the information we share with your Facebook/Instagram profile to deliver more relevant ads.

Your Control Over This Data:

You can control how Meta uses your data for advertising:

  • Disconnect your activity: Visit Facebook's Off-Facebook Activity tool to view and clear data that businesses like ours have shared with Meta
  • Ad preferences: Manage your advertising preferences in your Facebook Ad Settings
  • Opt out: Enable the Global Privacy Control (GPC) signal in your browser to opt out of this data sharing
  • Contact us: Email us at hey@radandhappy.com to request that we stop sharing your data with Meta

Meta's Privacy Practices:

Meta processes this information as a joint data controller according to its own privacy policies:

Legal Basis for Sharing (EEA/UK Users):

For users in the European Economic Area and United Kingdom, we share your data with Meta based on:

  • Your consent (which you can withdraw at any time using the methods above)
  • Our legitimate interest in marketing our products effectively (Art. 6(1)(f) GDPR)

Third-Party Analytics and Personalization Tools

We use third-party tools to analyze user behavior, personalize your shopping experience, and improve our Services:

Rebuy Personalization Engine

Purpose: AI-powered product recommendations, personalized shopping experiences, cart optimization

Data Collected: Browsing history, products viewed, cart activity, purchase history, name, email, address, device information

How it's used: To show you relevant product recommendations and create a customized shopping experience using artificial intelligence and machine learning algorithms to analyze your shopping behavior and predict products you're likely to be interested in

Privacy Policy: Rebuy Privacy Policy

Microsoft Clarity

Purpose: Website analytics, heatmaps, and session recording to understand user behavior and improve site performance

Data Collected: Session recordings (mouse movements, clicks, scrolls), heatmaps, device information, IP address, browser type, pages visited

Important: Microsoft may use collected data to create user profiles for advertising purposes according to their privacy statement

How it's used: To analyze how visitors interact with our Site, identify usability issues, and optimize user experience. Microsoft may also use this data for their own advertising purposes.

Privacy Policy: Microsoft Privacy Statement

Cookie Consent: Clarity tracking requires explicit consent in certain regions (EU/UK/Switzerland)

Judge.me Product Reviews

Purpose: Collect and display customer product reviews

Data Collected: Name, email address, review content (text, photos, videos), purchase verification data

Data Sharing: Reviews are shared with Shopify's Shop app to display on Shop product listings

How it's used: To collect authentic customer reviews, display social proof, and help other customers make informed purchase decisions. After you make a purchase, we may send you an automated email via Judge.me requesting a product review.

Privacy Policy: Judge.me Privacy Policy

Attentive SMS and Email Marketing

Purpose: SMS and email marketing communications, personalized messaging, cart abandonment reminders, promotional campaigns

Data Collected:

  • Phone number and email address
  • Name and contact preferences
  • SMS/email engagement history (opens, clicks, opt-ins/opt-outs)
  • Purchase history and order information
  • Website browsing behavior (via Attentive Tag/Signal)
  • Device information, IP address, cookies
  • Cart contents and abandoned cart data

How it's used:

  • To send you marketing text messages and emails about products, promotions, and special offers
  • To send transactional messages (order confirmations, shipping updates)
  • To remind you about items left in your cart
  • To personalize your shopping experience and messaging
  • To analyze campaign performance and customer engagement

Your consent: By providing your phone number or email at checkout or through our sign-up forms, you consent to receive marketing communications. Consent is not a condition of purchase. You can opt out at any time by replying STOP to any SMS or clicking unsubscribe in emails.

Data sharing: Attentive acts as our service provider. We share your contact information and shopping behavior with Attentive to enable SMS and email marketing. Attentive may use aggregated, de-identified data for their own analytics purposes.

Privacy Policy: Attentive Privacy Policy

Pinterest Advertising

Purpose: Display our products on Pinterest, measure advertising effectiveness, and deliver personalized ads to Pinterest users

Data Collected:

  • Name, email address, phone number
  • Browsing behavior (pages viewed, products viewed, searches)
  • Shopping activity (items added to cart, purchases, transaction amounts)
  • Device information, IP address, browser type
  • Client ID cookie and unique identifiers

How it's used:

  • To display our product catalog on Pinterest
  • To show you personalized ads on Pinterest based on your browsing and shopping behavior
  • To measure the effectiveness of our Pinterest advertising campaigns
  • To create custom and lookalike audiences for advertising
  • To track conversions and attribute sales to Pinterest ads

Data sharing: Pinterest acts as a joint data controller with us. When you visit our Site, we automatically share your browsing and shopping data with Pinterest through the Pinterest Tag. Pinterest uses this data for advertising purposes including showing you personalized ads on Pinterest and measuring ad performance. Pinterest may also use this data to improve their advertising products and services.

Your control: You can opt out of personalized Pinterest ads by:

Privacy Policy: Pinterest Privacy Policy

Google & YouTube Advertising

Purpose: Display our products on Google Shopping and YouTube, measure advertising effectiveness, and deliver personalized ads across Google's advertising network

Data Collected:

  • Name, email address, phone number
  • Physical address, geolocation, IP address
  • Browsing behavior (pages viewed, products viewed, searches)
  • Shopping activity (cart activity, checkout initiated, purchases, transaction details)
  • Device information, browser type, operating system
  • Client ID cookie and unique identifiers
  • Past orders and order information

How it's used:

  • To display our product catalog on Google Shopping and YouTube
  • To show you personalized ads on Google Search, YouTube, Gmail, and across Google's Display Network based on your shopping behavior
  • To measure the effectiveness of our Google advertising campaigns and optimize ad performance
  • To create custom and lookalike audiences for advertising (Similar Audiences)
  • To track conversions and attribute sales to Google ads (conversion tracking)
  • To enable remarketing ads that follow you across websites in Google's advertising network

Data sharing: Google acts as a joint data controller with us. When you visit our Site or make a purchase, we automatically share your data with Google through conversion tracking pixels and the Google Ads API. Google uses this data for advertising purposes including personalized ads, campaign measurement, and remarketing. Google may also use this data to improve their advertising products and for their own business purposes.

Your control: You can opt out of personalized Google ads by:

  • Visiting Google's Ad Settings at adssettings.google.com
  • Visiting the Network Advertising Initiative opt-out page at optout.networkadvertising.org
  • Adjusting your device settings (Android: "Opt out of Ads Personalization"; iOS: Privacy > Tracking)
  • Enabling the Global Privacy Control (GPC) signal in your browser
  • Contacting us at hey@radandhappy.com

For EU/UK visitors: Google Ads tracking requires explicit consent under GDPR. Our cookie banner allows you to accept or reject Google advertising cookies.

Privacy Policy: Google Privacy Policy

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

In the event of a data breach that affects your personal information, we will notify you and any applicable regulators as required by law.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We retain your personal information for the duration of radandhappy.com. Our store operates on Shopify's platform, which keeps a record of your data for two years upon deactivation of our Store on the Shopify platform.

You may request deletion of your personal information at any time by contacting us at hey@radandhappy.com, and we will process your request in accordance with applicable law.

Automated Decision-Making and Profiling

We use automated systems to personalize your shopping experience, including:

  • Product recommendations based on your browsing and purchase history (Rebuy)
  • Personalized advertisements based on your activity (Meta, Pinterest, Google, Attentive)
  • Website analytics and user behavior tracking (Microsoft Clarity)

These automated processes do not make decisions that have legal or similarly significant effects on you. They are used solely to improve your shopping experience and show you relevant products and offers. You can opt out of personalized advertising and marketing communications at any time using the methods described in this policy.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

SMS and Email Marketing Consent

By providing your mobile phone number to receive text messages, you agree to receive recurring automated marketing messages from Rad & Happy at the phone number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies.

How to Opt Out:

  • SMS: Reply STOP to any text message to unsubscribe
  • Email: Click the unsubscribe link in any marketing email
  • Contact us: Email hey@radandhappy.com to opt out of either service

For help with SMS messages, reply HELP or contact us at hey@radandhappy.com.

We use Attentive as our SMS and email marketing service provider. Carriers are not liable for delayed or undelivered messages. All marketing emails include our physical mailing address as required by the CAN-SPAM Act: 2180 B Vista Way, 1060, Oceanside, CA, 92054, US.

State-Specific Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Montana, or other states with comprehensive privacy laws, you may have additional privacy rights including:

  • Right to know what personal information we collect about you
  • Right to delete your personal information
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of your personal information for targeted advertising
  • Right to data portability

The rights and opt-out mechanisms described throughout this Privacy Policy apply to residents of all states with applicable privacy laws. You can exercise these rights by contacting us at hey@radandhappy.com.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hey@radandhappy.com or contact us at 2180 B Vista Way, 1060, Oceanside, CA, 92054, US. For the purpose of applicable data protection laws, we are the data controller of your personal information.